Preservatives in personal care products and cosmetics are used to prevent the growth of bacteria and microbes that could be harmful to our health. They also serve to increase the shelf-life of the product. The topic of preservatives is very controversial in the world of personal care products, and for good reason. A few bad actors have been linked with some not so great health outcomes, which has caused quite a scare.
Chemicals as a whole have become increasingly unpopular – especially in marketing for personal care products – with companies claiming their products are "chemical-free". Here at Solid Roots we focus on using chemicals that aren’t harmful for us AND have the benefit of creating a healthy scalp and shiny locks.