When I first started planning the company’s strategy, I thought of our target market as those who are already following a “clean” or zero waste lifestyle. They would likely be less afraid to ditch their current shampoo and conditioner and try something new. They may even be using a plastic-free product today. But, if I’m just getting people to switch from one zero waste product to another, I’m not making a huge impact. What if I could instead get people using high-end liquid shampoo and conditioner to make the switch to solid hair care?
It was never my intention to start my own business of any kind, much less a company focusing on soap-free solid shampoo and conditioner bars, but here I am. It was great that I was having a positive impact in making my own zero waste prodcuts, but why stop there? I could be amplifying that impact by making these products available to family, friends, and neighbors, and hopefully beyond. So that’s what I did.
Long before I came up with the harebrained idea to start my own company focused on solid hair care, I had an interest in making my home more eco-friendly. One of the first - and probably easiest - things I did was to invest in some reusable, cloth shopping bags.
Since day one of Solid Roots’ inception our goal has always been to be an impact-driven business that contributes to repairing our Earth and the beings that live on it. We decided that the best approach was to create our Root Cause of the Quarter initiative where we donate $1 from every bar sold to a different worthy cause each quarter.
