Today, 55 million people globally, including more than six million Americans, are living with Alzheimer’s Disease. Since 1980,the Alzheimer's Association has been the leading voluntary health organization in Alzheimer's care, support, and research. And that’s a mission that Solid Roots can get behind. Thanks to your votes this quarter, we are donating one percent of total sales for Q2 to the Alzheimer’s Association in their quest to find a cure for this debilitating disease.
On February 24, 2022, Russia invaded its neighboring country of Ukraine. If you’ve been following the news, you know that major attacks have been reported across Ukraine, spreading fear and panic and causing an unknown number of deaths – both military and civilian alike. With this humanitarian crisis unfolding, Solid Roots has contributed its Root Cause of the Quarter donations for Q1 to support efforts in Ukraine.
Beating out two worthy organizations, Action Against Hunger, takes home the prize of being last quarter’s Root Cause of the Quarter, receiving one percent of Solid Roots’ sales from October-December 2021. Action Against Hunger has lofty goals that extend beyond addressing hunger. Apart from their programs to prevent and treat malnutrition, and improve access to clean water, they are also at the frontline of providing lifesaving prevention of certain diseases, and COVID-19 is no exception.
Solid Roots donated $1 from every bar purchased during January-March 2021 to the Environmental Defense Fund (EDF). EDF aims to forge the most effective, science-backed solutions to deal with the most serious environmental issues. A new initiative, a satellite called MethaneSAT, can pinpoint the location and magnitude of methane emissions virtually anywhere on Earth to fix the areas where methane is leaking into our environment.
Since day one of Solid Roots’ inception our goal has always been to be an impact-driven business that contributes to repairing our Earth and the beings that live on it. We decided that the best approach was to create our Root Cause of the Quarter initiative where we donate $1 from every bar sold to a different worthy cause each quarter.